DEPARTED SPIRITS
Weekly Dashboard
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KEY METRICS
Click a card to enter the number
Page abandonment
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Target: below 70%
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Cart abandonment
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Target: below 50%
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Purchase conversion
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Target: above 2.0%
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Return customer rate
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Target: above 20%
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REVENUE
Goal: $100k/month
Weekly sales
$ this week
Monthly run rate
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Weekly × 4.33
Avg order value
$ per order · baseline $102
TREND
Builds as you log each week
Week on week
NO DATA YET
Save a week to start plotting the trend
ACTIONS
What moves each number
Fix abandonment
Page 91% → <70% · Cart 63% → <50%
Critical
✓
Rebuild product pages — lead with $3.50/serve value story, one clear CTA
Web
✓
Add founder serve video on each product page — show how easy it is
Content
✓
Reviews and UGC photos above the fold — trust before they scroll
Web
✓
Buy Now button + AfterPay / Zip at checkout — fewer taps, less friction
Web
✓
Abandoned cart email flow — 1hr reminder, 24hr value story, 72hr social proof
EDM
0 / 5
Lift conversion
1.43% → 2%+
High priority
✓
Google Merchant Center + Shopping ads — capture high-intent search
Paid
✓
Dynamic retargeting — show the exact product they viewed, not a generic brand ad
Paid
✓
Bundle prompt on product pages — "most people grab 2" with Starter Kit upsell
CRO
✓
Neck tag callout in all imagery — "14 drinks. One tin." visible before they click
Product
✓
SEO — Search Console setup and James review of existing content
SEO
0 / 5
Bring them back
5.43% → 20%+ return rate
Critical
✓
Post-purchase EDM — recipes, serve guide, "what to try next" within 48hrs
EDM
✓
Activate the 5,000 Departed Club subscribers — 2 emails/month minimum. Now.
EDM
✓
The value story email — "Why a $60 tin is the cheapest premium drink you'll make"
EDM
✓
Flavour cross-sell — after Salted Mango Gin, push Yuzu or Pineapple Jalapeño
EDM
✓
Seasonal drops as re-engagement — Cherry Cello, new flavours. List gets first access.
EDM
0 / 5
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